When are We Gonna Have a Tool Sale on Mother’s Day?

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Topic: When are We Gonna Have a Tool Sale on Mother’s Day?

CarpentersCoach

Wed, 08/13/2008 - 10:51pm

When are We Gonna Have a Tool Sale on Mother’s Day?

In all the years that I have been a vigorous consumer of tools, I have yet to see a sale for the female builder and do-it-herselfer. And - I think it is time for that phenomenon to be rectified.

No longer to be relegated to shopping for the blowout tool sale of the year on Father’s Day where I am asked, “What other tools does he already have?”, or, “Does he need bits to go with that drill?”, etc., etc. ENOUGH!

That “HE” is “ME!” And it is time we have a blowout tool sale on Mother’s Day!

Numerous articles and reports are addressing the emerging economic fact that women are now the leading home buyers and 60% share of inquiries on web sites such as Home Depot and Lowes. Many of these women are single, and/or not paired in relationships with male partners. So where are they getting satisfactory answers and services to their questions ? Their tool needs?

Exactly! I don’t know the answer to that either. But it is time that we find the answers. I am constantly perplexed by this notion that women with tools is a newly evolved activity. We have been doing it for ourselves, and quite aptly I might add, since the beginning.

The Y chromosome is not the holy grail of building, creating and home improvement. These abilities and talents reside within some of us, and skip some of us, gender notwithstanding. And to speak up for the guys, if I might be so bold here…that is undue pressure on them to assume that they have not only the talent, but the propensity to swing a hammer!

I am glad that these large corporations are now beginning to cater to the female population, even though the sincerity seems somewhat disingenuous as it comes only after the quarterly financials are published.

But the real proof for me will be when I see a major ad campaign, targeting women, announcing the, “3 Day Tool Sale!” And not just on Mother’s Day, but Spring when the weather is improving for projects, Christmas time for gift giving, and Labor Day to honor the hard work we do ALL year!

The challenge is cast…now let us sit back and watch to see who is genuinely sincere in their corporate efforts to capture the women carpenters and D-I-Hers. I am holding my applause…

Women Carpenters Coach

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SDBaset writes:

Wed, 09/03/2008 - 8:24pm

I am an almost new home owner. I have the basic screwdriver, hammer, etc but the condo I'm buying needs work. I need a drill etc. If you were making up a gift basket for a new homeowner that had some work to do in her house, what would you include? What are the very basics a gal needs to get started? And never having anyone to show me how to choose or use tools, where would you suggest I start to learn these talents? Thanks in advance Sami If I don't know how I'll learn

Good for you both!

Heidi writes:

Wed, 09/10/2008 - 6:21pm

First off in regards to the never having had a Mother's Day sale on tools -- you are 100% correct! Though it's really fairly stupid not doing considering the fact that Amazon sells just as many tools for Mother's as Father's Day.

I am sorry to say that we really are living in the good old boys days in regards to this. We've met with the "Big Dogs" in this industry and ladies I am sorry to tell you that one actually told us that, "Women won't take on a large project unless they have a husband, boyfriend, father or brother to do it with." That just tickled us pink because all of the women I know (including the women who work here) all wait until our significant is NOT AT HOME and completely go to town. For some reason they don't think we are a true marketplace. But why should that surprise any of us considering the way the help at most of these stores turns to the man standing in line behind you to explain the question you just asked (my favorite was when I didn't even know the guy behind me-boy was that employee embarrassed).

Until the heads of these companies realize that we are a true buying force things aren't really going to change unless we get vocal and start teaching all of our girlfriends how to create a home they love to live in regardless of the help from corporations. That really was why we started this website, to create that safe place to land and to be able to ask the stupid questions of someone that won't "honey, sweetie, baby" us in response.

I guess the real question is what are we as women going to do about this to MAKE the corporations realize we are here to stay.