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Topic: Differences in the ways women and men think about home improvement
Thanks for your interest urdajac writes: Sun, 07/15/2007 - 9:23pm
Hello, just wanted to write a quick thanks for your interest in my research. I'm interested in your experience as a professional carpenter... and how you mentioned that remodeling a house can be a huge marriage breaker. That's very interesting... a bit outside of my scope but still relevant.
I'm curious to know what you might find problematic about cordless drills. I am redesigning the cordless drill to better accommodate women. You actually wouldn't be in my target market as you are a professional, but I am still very curious to find out what you might think!
The way we think paulupa123 writes: Thu, 10/25/2007 - 10:05pm
Hi, Sorry I haven't written you back in a while. I've been pretty buisy. The reason remodeling is so stressfull, imagine boxing up all your belongings, sprinkling them with dust and then having complete strangers kicking them around for months at a time. Picture having to have the kids up, dressed and fed, all before they're generally out of bed. Just so these strange men in filthy clothes can trample through your home all day every day and you can't say anything about it. Now picture that your husband's also irritated with the process also. but because of the price. I guarantee the only thing you'll agree on is getting the contractor out of your home ASAP. Kind of a stressfull day, which unfortunatly lasts for months on end. As for cordless drills, I find them under powered. They are however improving. I'm curious though, how are you marketing one to just the female? If you could make it look cool and different you could sell one to a great deal of pros. We like having neat toys and ones that won't get mixed up with every body elses. Email me, paulupa123@msn.com Curious, Gerald
As a psychotherapist, along caring1 writes: Sun, 01/06/2008 - 9:46am
As a psychotherapist, along with being a person who designed and built my own home and experienced the impact of construction on a relationship, I can say that, though there tends to be some patterns that are common with men and women, it all comes down to the individuals involved. I've known women who were more into the actual construction/repair work than the men. Let's not make blanket statements about all men or all women. The common tendencies that I've noticed, though not across the board, would be that men tend to be more focused on functionality, while women tend to be more focused on aesthetics. The person doing the work, tends to be less rushed than the other person, who feels put out by the impact the project is having on that person's life. When both people are equally invested in the project, the project generally goes smoother. It's one person getting in the other person's way that tends to add to the frustration, which leads to inefficiency, a longer project and a less than ideal outcome. Work together as a team, and the two perspectives will result in a better outcome. For instance, most men will install the minimum number of outlets required by code, while women (or the person using the kitchen) wants as many outlets as possible.
Redesigning tools may sound good, but the manufacturers need to look at their worldwide market and economics, and, realistically, there aren't enough women who would be interested in purchasing a specialized tool, to make it worth their while. It is hard enough to get the industry to update their products without coming up with a specialized niche that might not be cost effective for them. It may be more effective to come up with a list of the specific brands and models that are easier for women to use, and/or offer guidelines for women, so that they can develop more functional ways to use the tools, rather than just copy the men's approach (which may just be brute force).
As far as your cordless drill goes, there are already smaller versions on the market, but most people realize that the smaller ones don't have the power to do the larger jobs. Men aren't crazy about the size and weight of the more powerful drills, but they get the job done. A corded drill is generally more powerful for its size, so, if power is available, the awkwardness of dragging a cord may be less than the awkwardness of a large, heavy cordless. If you have specific questions you might want to run by me, feel free to reach out.
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differences in how men & women view home improvement
paulupa123 writes:
Sat, 07/14/2007 - 11:36pm
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